Email-marketing is the best way to increase online sales

According to many researches the most effective method of increasing online sales is an email-marketing.
We decided to look into the matter and offer you information on what there are on-line services and how you can use an email-marketing for online businesses. 

There are many online services for the organization of mailings. Let’s look at their main functions:

  • formation the base of followers
  • organization of mass mailings
  • segmentation of the followers base based on the internal and external parameters  
  • create templates of mailing letters with the use of graphic editors  (ability to use readymade templates of the service)
  • analytics of mailings and base of followers in various aspects of statistical data; the ability to integrate with Google Analytics
  • setting up rules to be able to send emails automatically with links to different occasions (the subscription date, birthday party of the follower, advertising campaign etc.)   

Please find an overview of the leading online services below.

This is the most popular service. It has a strong functionality, identifies and provides solutions to difficult problems, there are many models for letters, it gives the customer analytics for followers on the basis of internal system Subscriber Profiles and provides a vivid and visual reports.  Disadvantages of this system are in its advantages - it is quite difficult for new users, as there is no Russian-language support.  

Choice criteria:

  • russian language -
  • mobile app +
  • API +
  • split tests +
  • Google Analytics integration +
  • price - free up to 12000 letters of 2000 followers per month. To have the ability to send more, you need to switch to premium services (10 $ per month) 

This service is a long-liver, which is expanding its horizons. It has a lot of priorities: easy editable template designer, design of adaptive letters, you can view the message before sending, loyal system for followers’ segmentation. There is a Landing Page Designer function.

Choice criteria:

  • russian language  +
  • mobile app +
  • API +
  • split tests +
  • Google Analyticst integration +
  • price - from 15$ per month for 1000 followers. If you pay for a year, the price can decrease. You can test the system for 30 days.

This service is positioned as a simple interface for mailing. There is a comfortable visual letters editor, RSS-streams broadcasts to the list, clear analytics. However, trigger character letters writing feature is absent. Service is more suitable for beginners and small online stores, for which there is no need to have furious statistics, automatic mailing and deep segmentation.

Choice criteria:

  • russian language -
  • mobile app -
  • API +
  • split tests +
  • Google Analytics integration + 
  • price - free with limited functionality up to 12 500 letters of 2500 followers in a month. Paid subscription costs between $ 10 per month

This service is available and known and has a great potential. Main feature which he stands out is attentive and fast technical support. It provides letter templates based on the special regulations. Statistics letters and card clicks are presented here. There are SMS alerts to customers. Counting of active followers is absent. 

Choice criteria:

  • russian language +
  • mobile app +
  • API +
  • split tests + 
  • Google Analytics integration +
  • price - free up to 1500 messages for 100 unique followers per month. Paid rates are between 8 $ per month.

You should remember the main thing that email-marketing - it is not a spam. First you must obtain a permission for the mailing, and then later, to work with a particular client. It is not necessary to buy ready-made base, it just spoils the credibility of the online store. Only in case of fair work efficiency is guaranteed.

Published at:01.03.2016